Exemplar would like to thanks Bradley Clark, who wrote a concise and persuasive blog about law firms and trade in Texas. Unbeknown to us, the Texas ethical rules prohibit law firms from having wholly "trade names," and mandate that law firm names ONLY contain the last names of lawyers from the firm.
Pardon our french but... what. the. hell. How is that ethical rule protecting these firms' clients? Are client really going to be confused as to whether their lawyers practice law? We've never had a customer come up to us and say "Gee, we didn't realize Exemplar Law Partners, LLC, was a law firm - shouldn't it only contain last names? It would alleviate the confusion for me." Though colloquially our firm has been shortened to the snappy "Exemplar," customer appreciate this small gesture of creativity and individuality. The Texas ethical rule referred to in Mr. Clark's blog is simply archaic, and deprives Texas lawyers of a simple way to be innovative in the industry. C'mon people - let's get out of these little ruts so we can really move forward to the real issues facing the legal industry today.
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Too true, though I suppose a group of Texas lawyers could change their last names to "Best" "Lawyers" and "Intexas" and it would be OK. ;-)
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